Cultivating compassion
through donor-centric messaging
and exceptional storytelling
Portfolio
Services
Engaging passionate donors, helping you tell your story, cultivating meaningful relationships—this is what I love to do. Whether developing a brand new idea or improving a tried-and-true package, I offer a full range of direct mail and online writing services designed to promote your fundraising efforts and communicate effectively with your internal and external stakeholders. My services include:
Acquisition
Appeals
Reinstatement
Acknowledgments
Sustainer Giving
Mid-level Giving
Planned Giving
Newsletters
Telemarketing Scripts
Text Message Scripts
Social Media Content
Blog + Web Content
Board Reports
Annual Reports
Clients
It’s a privilege to work with many of the nation’s leading nonprofits and nonprofit service providers to develop creative campaigns that work.
American Parkinson’s Disease Association
Arizona Democratic Party
CDR Fundraising Group
Christian Appalachian Project
Comedor Angelitos Community Center
Cory Booker for Senate
Direct Marketers Association of Washington
Disabled American Veterans
Fire Mitch, Save America
Fòs Feminista
Fuse Fundraising
Help Hospitalized Veterans
Historic Annapolis Foundation
Hunger Free America
Jeanne Shaheen for Senate
Kindness Grows Here
Lautman Maska Neill & Company
Mal Warwick Donordigital
Mays Mission for the Handicapped
Mothers Against Drunk Driving
National Alliance on Mental Illness
National Breast Cancer Coalition
National Humane Education Society
National Jewish Health
Parkinson’s Foundation
Polaris Project
Ronald McDonald House
Run the World Digital
Shriners Hospital for Children
The Humane League
Toys for Tots Foundation
U.S. Intercollegiate Boxing Association
Virginia Hospital Center Foundation
Washington Animal Rescue League
Women for Women International
Wounded Warrior Project
Testimonials
Connecting with donors and helping nonprofits fulfill their mission is my passion. That’s why I strive to write in a voice that’s personal, compelling, and authentic. I pride myself on creativity that works, but don’t take my word for it. Check out what my clients have to say…
“Laura has always been a trusted resource. I can rely on her to craft a compelling fundraising message while respectfully representing our constituents’ stories. She truly cares about nonprofit work and that shows through in her copy.”
“We’re a niche nonprofit. We weren’t sure how to frame ourselves for fundraising, and Laura helped us customize a case for giving for our various stakeholders that proved very effective. ”
“If there’s one thing I can say about Laura it would be that she understands donor appreciation. I am impressed by her consistent messaging that puts the donor at the center of our fundraising goals. She’s able to convey the urgency of our mission while balancing the gratitude we have for our donors and community members. ”
About Me
The art and science of nonprofit fundraising fascinate me. Early in my career I recommended a teaser test for a direct mail appeal and was thrilled to learn my small copy change increased both response rate and average gift. Knowing that one sentence could wield so much power blew my mind—and just like that, I was hooked on direct response marketing!
I’ve spent the majority of my fundraising career on the agency side as a production manager turned account executive learning the ins and outs of direct mail techniques and messaging. I’ve also been fortunate to work in-house for a regional nonprofit devoted to historic preservation, as well as a large-scale, international NGO.
My combined experience as a consultant and on-staff nonprofit marketer make me uniquely positioned to understand messaging needs from both the client and consultant perspectives.
I’d love to put my experience to work for you and help your organization reach it’s goals. Contact me today for a free consultation on your upcoming project.
